Behind the Scenes: Designing Cutting-Edge Lighting with Justin Hartenstein of ORACLE Lighting Part 2
Posted by Terry Pritchard on
Welcome to the second installment of our two-part series exploring the creative journey behind ORACLE Lighting's cutting-edge automotive lighting innovations. In this continuation, we delve deeper into the fusion of technology, design challenges, and the exciting future of lighting with Justin Hartenstein, the visionary behind ORACLE’s success. From the latest advancements to the ambitious projects shaping the industry, Part Two offers an exclusive look at how ORACLE Lighting continues to set the standard for innovation and performance.
A Vision for the Future
Looking ahead, Justin sees automotive lighting becoming smarter, more integrated, and highly dynamic. “Lighting will evolve beyond its traditional role of visibility into communication, safety, and personalization,” he predicts. “We’re already seeing advancements like matrix LEDs and adaptive beams, but the future could include lights that project information directly onto the road, such as navigation cues, speed warnings, or hazard alerts. The possibilities are endless.”
A Favorite Innovation: The VEGA Series
When asked about his favorite ORACLE Lighting product, Justin points to the VEGA Series. “They represent the perfect blend of cutting-edge technology, performance, sleek design, and value. VEGA provide unmatched brightness while also providing the highest lumens-per-dollar for consumers.” The line is expanding in 2025 with even more functionality and style with features like active cooling, adjustable beams, and lasers. They’re perfect for off-road adventures.
Staying Creative and Motivated
ORACLE Lighting is ready to lead this charge, with cutting-edge projects already in the works. “Some of our most exciting developments are under NDA, but they reflect forward-thinking designs that will set new standards in the industry,” Justin says. Collaboration and inspiration drive the ORACLE Lighting team. “Working with Tier 1 manufacturers on ambitious projects inspires us to push boundaries,” Justin shares. “We draw from these experiences to innovate and develop products that excite both our team and our customers.”
Conclusion
From humble beginnings as a college tinkerer to leading a team at the cutting edge of automotive lighting, Justin Hartenstein’s journey is a testament to passion, innovation, and perseverance. At ORACLE Lighting, his dedication to creating products that combine functionality, aesthetics, and customer-driven design ensures the brand remains a leader in the industry. As lighting technology continues to evolve, ORACLE Lighting is poised to illuminate the road ahead.
Jeepin’ Terry is the Events & Offroad Guru for Oracle Lighting. In his spare time, he is the host of the Jeep Life Podcast and co-founder of the Jeep Enthusiasts of Eastern Pennsylvania, one of the largest Jeep clubs in the state. His obsession with Jeeps started in the 80s with his boss’s big bad blue CJ5. Growing up in the mountains of Tennessee, Terry spent plenty of time on the trails and in the outdoors. His 2017 Wrangler, named Kylo, has been to California and back and everywhere in between, finding trails and adventures everywhere… and constantly asks for more.
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