A version of this blog was originally posted on SEMA.org The SEMA Data Co-op (SDC) is the the largest aftermarket industry data resource, representing more than 500 brands with a collective inventory of more than 4.5 million parts, and is a valuable asset for product data creation and management. Even if your current product data is accurate, however, it can become outdated if not frequently reviewed and revised—and, in many instances, replaced altogether with data created in newer, richer file formats. Last year, the SDC released a new member scorecard with recommended data improvements for SDC members to maintain their respective...

To provide our valued dealers with easier promotion planning for high-value shopping times, we are introducing a new program for pre-set dates during which our Minimum Advertised Price (MAP) will be lowered by an additional 5%. During the designated time frames listed below, our authorized dealers will be allowed to advertise a price up to 15% off MSRP on all ORACLE Lighting products. You are welcome to participate in any number of these times periods, and no dealer is obligated to participate in this promotional program. We are providing these five time periods for 2021 so you may plan sales and promotional messages about our products ahead...

As the busy Black Friday-Cyber Monday and holiday season approaches, we are implementing plans designed to give our authorized wholesale dealers an additional advantage in their own plans. We expect the following changes will assist you with offering attractive promotions on ORACLE Lighting products for your retail customers:   The Minimum Advertised Price (MAP) on our products will be lowered by an additional 5% only for the dates of November 23 through November 30. You may advertise pricing at a maximum of 15% off MSRP during that time period. Adjusted pricing must start and end on/between the listed days, and any listings...

Repost of SBN #SheIsSEMA October 2020 spotlight    This month's #SheIsSEMA Member Spotlight goes out to Missy Boudreaux of Oracle Lighting. Check out her Q&A with SEMA and the SBN below: The best advice I ever received was… Don't sweat the small stuff. Focus energy on higher goals instead of what's right in front of you. Reaching higher than you normally would. This keeps me in the industry: The industry is ever changing and growing. Seeing the innovation of product in our business is really amazing to watch. You always have something new everyday! On a Saturday, you can find...