As the busy Black Friday-Cyber Monday and holiday season approaches, we are implementing plans designed to give our authorized wholesale dealers an additional advantage in their own plans. We expect the following changes will assist you with offering attractive promotions on ORACLE Lighting products for your retail customers:
The Minimum Advertised Price (MAP) on our products will be lowered by an additional 5% only for the dates of November 23 through November 30. You may advertise pricing at a maximum of 15% off MSRP during that time period. Adjusted pricing must start and end on/between the listed days, and any listings bearing this lowered pricing before or after these dates will be in violation of the normal MAP policy.
Also, authorized dealers in the Jobber through Jobber-30 tiers will receive an additional 5% off their wholesale pricing on the same dates of November 23-30. This will provide a higher margin for the products you will be promoting during the holiday season and to help you offset any BFCM costs.
We will be sending sale and promotion ideas ahead of the holiday season to help you push your ORACLE Lighting product line out to potential customers. We are also planning a dealer promotion for Jobber through Jobber-25 dealers for your choice from free-with-purchase "stocking stuffer" items that can be offered as upselling items or as gifts-with-purchase for your holiday-time customers.
If you have any questions regarding these initiatives, please contact your sales representative or call us at 1-800-407-5776. We'll be happy to assist and help guide your success in Q4.
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