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Thank you for your partnership and commitment to the Oracle Lighting brand. This change is designed to help you grow sales, protect your margins, and ensure the long-term strength of our dealer network.

MAP Pricing Update

What is changing?

We are aligning our Minimum Advertised Price (MAP) to match our current Manufacturer’s Suggested Retail Price (MSRP) across all Oracle Lighting products. This means MAP will now be set
at the same level as MSRP.

Why is Oracle Lighting making this change?

We are making this adjustment to:

  • Protect dealer profitability by preventing undercutting from online sellers.
  • Simplify pricing so MAP and MSRP are consistent across all channels.
  • Strengthen brand value by maintaining a premium positioning in the marketplace.
  • Ensure a level playing field for all partners—regardless of sales channel or location.
How does this benefit my business?
  • Higher margins – No competing against unauthorized deep discounts.
  • Simpler pricing – One set price for both MAP and MSRP.
  • Increased consumer confidence – Consistent pricing reinforces product value.
  • Reduced price wars – You can focus on customer service and product expertise instead of worrying about competing costs.
Will this change my dealer cost?

No, dealer purchase price remains the same. The change is to advertised pricing, not wholesale cost.

When does the new MAP policy take effect?

The new MAP policy will take effect September 22,2025. All advertised pricing must comply by this date.

How will this be enforced?

We will:
• Monitor online and in-store advertised pricing.
• Contact dealers who fall out of compliance for correction.
• Communication from MAP Compliance company.
• Take necessary steps to protect all compliant dealers if violations continue.

What about promotions or sales?

Approved promotions will be clearly communicated in advance. Dealers must obtain written approval from Oracle Lighting before advertising prices below MAP.

Will you help us communicate this to our customers?

Yes. We will provide:
• Updated price lists and policy documents.
• Suggested messaging for your sales and marketing teams.
• Training support for your staff.

Who do I contact with questions?

Your dedicated Oracle Lighting sales representative is your first point of contact. You may also email sales@oraclelights.com or call 800-407-5776 for assistance.

Main MAP Policy

ORACLE Lighting values the continued partnership of our Authorized Dealers, and we are committed to fair business practices that promote healthy competition for all authorized sellers. For this reason, we are supplying a full copy of our Minimum Advertised Price (MAP) Policy and our Do Not Sell list.

Minimum Advertised Price (MAP) Policy

To support our resellers’ efforts, ORACLE Lighting wishes to establish policies that allow resellers to earn the profits necessary to maintain the high level of customer excellence people have come to expect from ORACLE Lighting dealers. In order to protect the investment of our high-quality vendors and ORACLE Lighting’s brand reputation, we have adopted a Minimum Advertised Price (MAP) Policy.

You may download a full copy of our MAP policy below.
Download MAP Policy

Do Not Sell List

These companies are in repeated violation of our (MAP) policy or are practicing unauthorized reselling on Amazon. They have not responded to our numerous warnings and thus, are not authorized to purchase our products directly or through authorized dealers. ORACLE Lighting reserves the right to deny warranty on products sold to or by these companies.

As a reminder, ORACLE Lighting does not allow 3rd-party drop shippers to sell on Amazon. We are taking the necessary steps to prevent MAP-violating price gouging and to uphold our brand image in this space.

You may download a copy of our updated Do Not Sell list below.
Download Do Not Sell List

 

 

Selling or Reselling ORACLE Lighting Product
ORACLE Lighting expressly prohibits the sale of ORACLE Lighting products on Amazon and eBay. It is also prohibited to sell ORACLE Lighting products directly to Amazon/eBay or to third-party companies with intention of reselling ORACLE Lighting product on these platforms. No dealer or reseller has authorization to attach to ORACLE Lighting listings or to create their own listings of ORACLE Lighting products on Amazon or eBay.

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