You should complete the requirements to be listed as an Installer or Preferred Installer on our retail-facing store locator. This is a great way to get in front of local customers as our team forwards them to this search tool to find authorized shops in their area. With more than 1,500 monthly visits to this tool, you should take advantage of this placement. Once you finish the program to be a Preferred Dealer, you will be designated as a Preferred Installer as well.
To be listed online as an Installer/Preferred Installer, you must these simple steps:
• Complete one installation at your shop.
• Send a photo of this installation to your sales rep and list the product(s) used.
• To be Preferred, you must complete the regular requirements for a Preferred Dealer (3x quarterly trainings, meeting J-15+ goals directly, and maintaining a retail location).
In your showroom or store lobby, one great idea is to set up a display such as our Pre-Assembled Headlight Display (part #8043) with halos on a countertop with a nearby control option for easy demonstration or letting customers see how it works with them. You can also create your own display if you wish, especially if you shop is able to offer additional services like custom paining or projector retrofitting. Keeping a display on a countertop nearby for easy demonstration will help your customers feel comfortable selecting that product. It will encourage customers to ask questions about your product offerings and install process when they are able to see quality workmanship up close.
If you have a shop truck or promotional vehicle, consider installing LED halos on the vehicle to showcase the installed result when consulting with customers. Being able to see what the product will look like in person will help customers feel more confident with their choice. If the vehicle has multiple products, you can easily demonstrate how to control them together.
It takes a customer's trust to choose a shop to perform labor on their vehicle, and many people turn to social media to see your handiwork and other people's experience.
When promoting on social media, choose high-quality photos and videos to show off the product you offer and tag @oraclelights so people know that you are an authorized dealer. Where possible, promote your installation service by taking photos of your own work and update followers on build progress. If you choose to use a customer's photo or one you find on our profile, remember to credit the vehicle's owner. If you have a large build that displays your work well, you can consider hiring a local photographer to take professional photos (with the customer's permission) to use for promotional purposes. Tag your shop location and use hashtags such as #customheadlights #oraclelights #retrofitting.
Posting on your Instagram or Facebook Story will also help more people find your page; Instagram especially promotes Stories over regular postings! Use a location tag for your shop, and that will show your Story the Explore page of customers near you. Be sure to have your contact information on your profile so they can easily contact you or invite them to message you on the platform if it is regularly monitored.
You can even display a tablet or television in your showroom with a slideshow of the photos you take and post. Many people like to see how the products will look when installed on their vehicle so use photos of the services you actually offer on your most regularly service vehicle.
